Strategy and storytelling that forges authentic connections

With decades of C-suite experience at the world’s biggest companies, Steelwork developed sophisticated frameworks and methodologies that powered billion-dollar brands, closed multi-million-dollar deals, and told priceless stories. We have the creativity to think big, the operational precision to move the needle, and the real-world experience to help you navigate the most complex organizational bureaucracies. And we’re ready to get to work.

What we do

Narrative & Brand Architecture

A proprietary process crystalizes your story across multiple axes and delivers a full portfolio of messaging and identity assets.

Full-Spectrum Storytelling

Our unique Full-Spectrum Storytelling methodology brings your brand to life at the human interest, business strategy, and technical altitudes.

Strategic Communications

Proven engagement strategies that drive industry thought leadership, foster C-suite relationships, and closed millions in revenue.

Operations & Process Design

Sophisticated frameworks that have sped go-to-market for billion-dollar brands and trillion-dollar companies.

Why we’re different

A powerhouse team of industry veterans with decades of C-suite level experience

Steelwork is a collective of marketing, communications, sales, and operations professionals, each with over 15 years of senior-level of experience leading programs at the biggest, most impactful companies in the world, including Microsoft, Adidas, Citrix, Autodesk, and more.

Proprietary, proven approaches to accelerating value

We’ve developed advanced strategies and battle-tested frameworks used by the world's most successful trillion-dollar companies to drive industry thought leadership, forge C-suite relationships, close critical deals, build worldwide fan communities, and streamline global go-to-market operations.

Award-winning — and revenue driving — results

The work speaks for itself. We've created global marketing, advertising, experiential, and sales campaigns for Windows, Surface, Xbox, Bing, and Office. We architected the brand for Microsoft News and Rakuten AI. We reinvented how Microsoft delivers training and drives sales enablement. And we ‘ve collaborated with African presidents and European leaders on building a more equitable, sustainable world. Our work has won Webby Awards, Stevie Awards, and been showcased at United Nations General Assembly.

  • Ben Rudolph | Founder & CEO

    Ben is a 23-year technology industry veteran with nearly 15 years of senior leadership experience at Microsoft. He led strategic marketing and communications for the company’s 16,000-person, multi-billion-dollar industry and public sector sales organization, oversaw the company's 4,500-partner, 750M-customer content ecosystem, and led worldwide marketing the consumer and commercial channel ecosystem. Before Microsoft, Ben was the first employee and head of communications for virtualization pioneer Parallels.

  • Danell Loftin Arvberger | Chief Operations Officer

  • Benjamin Privitt | Head of Narrative Architecture

    Benjamin is a narrative architect whose work consistently earns trust and accolades from industry leaders, reflecting his exceptional ability to translate complex ideas into compelling stories. For Google Cloud, he led cross-industry storytelling for generative AI, delivering video content and sales materials that influenced revenue. At Microsoft, he spearheaded creative projects across various sectors, including producing key explainer videos and shaping the company's climate commitment messaging. With Autodesk, Benjamin produced the acclaimed documentary "The New Possible: New Orleans," highlighting technology's role in addressing environmental challenges.

  • John Emrick | Chief Content Officer

    John has over 15 years of expertise in designing and developing innovative, human-centric campaigns that captivate customers and win the hearts and minds of the C-suite. He’s a Microsoft veteran leading Customer Advocacy and Strategic Storytelling for Microsoft Industry Solutions. John is a 2023 Webby Award Honoree, and his work has garnered global recognition, having been showcased at events such as the United Nations General Assembly, CES, and NRF. He's also received media coverage from outlets like POLITICO, The New York Times, Reuters, and more.

  • Samer Abou-Zaki | Creative Director

    Samer is an accomplished, multi-faceted creative director and video specialist with diverse experience in every production role. He has proven success managing, capturing, editing, and working directly with C-level executives and international teams.

  • Adolfo Facusse | Creative Director

    Adolfo is a creative director with extensive hands-on experience who is passionate about the creative process and visual storytelling. He is skillful at deep diving into unknown territories and inventing simple yet elegant solutions to complex design challenges. Adolfo is specialized in branding, creative strategy, design, video, animation, and has led creative teams at Fortune 500 companies across numerous industries.

Our clients

Let’s get to work