Human-centric and groundbreaking work driving impact at the biggest brands in the world  

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Amplifying truth to empower nations

HB Antwerp and Botswana are bringing truth and equity to their value chain, shocking the diamond business, as a model for other African nations and industries.

Clients: Microsoft, HB Antwerp, Government of Botswana

What we did: Steelwork created a full-spectrum storytelling campaign to support the HB Antwerp-Botswana partnership announcement at UN General Assembly 2023. The campaign featured a mini documentary which premiered at the event and was presented by the President of Botswana directly to the UN.

Services: Strategy, Video, Writing, Web, Photography, PR and Media, Event & Experiential, Social, Demo Design, Executive Thought Leadership

Generative AI Go-to-Market Strategy & Execution

Client: Google

What we did: Developed a comprehensive go-to-market strategy for generative AI. This included messaging, content development, and enablement to help drive strategic conversations with C-suite decision makers. We also created demos that brought that strategy to life at major moments and events like Google Next and Google I/O.

Services: Strategy, Video, Writing, Demo Design & Creation, Executive Thought Leadership, Event & Experiential

Retail giant reinvents itself as a technology platform innovator

Client: Rakuten

Summary: TBD TBD TBD

Generative AI Go-to-Market Strategy & Execution

Client: Google

Summary: TBD TBD TBD