About us
I started Steelwork in 2023 with a simple goal – using what I’ve learned over 15 years of senior leader at Microsoft and as a successful startup founder to help companies of all sizes forge authentic connections with their customers.
Our team of experienced industry veterans has the creativity to envision the future, the operational precision and proven frameworks to bring it to life in the real world, and the industry experience to help navigate the most complex organizational bureaucracies.
If you have a story that needs to be told, a brand that needs to be built, an offering that needs to be brought to market, or a deal that needs to be closed, we’re here to help.
Ben Rudolph
Founder + CEO
The Team
Danell Loftin Arvberger
Head of Operations
With over 20+ years of worldwide marketing and sales leading go-to-market for brands like Windows, Surface, and TaylorMade adidas golf, Danell has unmatched expertise in designing processes and operationalizing product marketing campaigns.
Benjamin Privitt
Head of Narrative Architecture
Benjamin transforms basic marketing into captivating storytelling that compels audiences to engage. His work with Microsoft, Google, and Autodesk has found the human connection within the technical content—creating stories that inspire and foster deeper connections.
Adolfo Facusse
Creative Director
Skillful at inventing simple yet elegant solutions to complex design challenges, Adolfo specializes in branding, creative strategy, video, and animation. He has led creative teams across multiple Fortune 500 businesses, including Citrix and Microsoft.
Samer Abou-Zaki
Head of Production
With 15+ years in the creative worlds of sports, entertainment, and technology. Samer is driven by a love for storytelling. He blends technical expertise with artistic vision, specializing in video production, storytelling, motion design, mixed reality, and creative strategy.